We Get Inside Your Head

Trust your image to the marketing and media professionals!

We believe there are no small projects, only small ideas. Every detail is important. We work closely with our clients to execute each project using years of project management experience with small businesses and Fortune 500 companies alike. We are results oriented. Every strategy undertaken or tactic implemented is aimed at satisfying business objectives, and is measured against predetermined goals.

A Team Approach

Tangent Media!’s hand-picked teams of industry experts are world-class, orchestrated to deliver the most pertinent and appropriate solutions to each client’s individual needs. We custom assemble your specific team based on your style, sensibilities and needs. This allows us to capture the unique style and flavor of each individual project.

Client Relationships

We’ve spearheaded numerous multi-million dollar projects for many Fortune 500 clients, including Lucent Technologies, Perot Systems, Raymond James Financial, Time Warner Cable, Bright House Networks, Certegy, Equifax, FIS, Echelon Commercial Real Estate Services, Florida Council on Economic Education, St. Petersburg College, Transitions Optical and many others. tangent media!’s business philosophy is to build long-term relationships based on trust, competence and years of management experience.


Tangent Media! brings years of successful, pertinent experience to your team. We are well-versed in all aspects of marketing communications, including creative development and campaign conception, writing and directing, graphic design, ID and branding, as well as being fluent in a wide variety of media production technologies such as website design, video production & post, photography, print, software development, and other distribution methodologies.

A Few of Our Satisfied Clients

Doug Smiley
Founder & President

For over 30 years, Doug has been providing local and national clients a variety of marketing communications and digital media production services, including video production & post, web design, software development, graphics, animation, and more; specializing in the technologies inherent in producing digital media, with an emphasis on business-to-business communications. Doug also has years of experience in live event production and large-scale audio-visual technology, producing live events for many of his clients. Doug’s business development skills and copy writing ability round out a diverse set of talents that make Doug an ideal choice for your strategic planning.

Christy Smiley
Co-Founder & Creative Director

Christy brings over 30 years experience managing large projects, ranging from e-commerce websites to building a multi-million dollar communications technology company. Christy has strong leadership, client management, and organizational skills, combined with a unique blend of creative/technical expertise. Christy’s Account Management and Project Management skills are world class, spearheading numerous multi-million dollar projects for Fortune 500 clients. Christy’s design capabilities are also well documented. As Raymond James Financial’s Creative Director for over 10 years, she managed the creative department’s production and growth.

Caleb McElroy
Designer & Developer

Caleb McElroy is tangent media’s lead programmer, bringing a broad range of talents to the team. His experience includes working in visual design, HTML, CSS, JavaScript, PHP, Objective C and other languages. As a result of his many years helping run his own family’s business, Caleb has developed a work ethic second to none and has built relationships with vast numbers of people in the community. Caleb has been a key player in numerous projects throughout Sumter County, including the Sumter County Tourism Website, Sumter County Economic Development Website and others. If you are ever stuck in a foxhole with someone, you will want it to be Caleb McElroy.

James Gibson
Photographer & Designer

With 9 years professional experience, James Gibson has a thorough understanding of Marketing & Business Development. As a professional photographer for several local print publications, James was the recipient of 6 Charlie Awards from the Florida Magazine Association. His experience includes photography, videography, digital design, motion design, & business development, but James’ talents don’t stop there. James at his core is a maker & entrepreneur, making him an asset and key player at Tangent Media!

Joel Hayes
Designer, Developer & Filmmaker

Joel Hayes is a self-taught artist with an avid passion for media (in all mediums), and a relentless appetite for learning. Joel started in web development at the age of 9, and created his first feature-length film at 14. Joel got his first marketing job as a video editor. This led to years of exciting media projects, marketing, and years of successful freelancing. Since joining Tangent Media, (the company Joel still calls, “the best-kept-secret in Sumter County”), Joel has produced beautiful videos, highly functional e-commerce websites, mobile applications, and a variety of compelling media.